Coca-Cola: The Definitive History of the Most Iconic Brand in the World
Coke is not what it used to be. This expression we may hear often. Yet everyone still prefers coke.
If you’re curious about Coca-Cola, you’ve come to the right place. Did you know that Coca-Cola was invented by Dr. John Pemberton, a pharmacist, who set out to create a medicine to help people with depression?
Did you know that Coca-Cola was originally marketed as a temperance drink or a beverage that promotes sobriety and discourages people from drinking too much alcohol?
This blog post explores Coca-Cola’s fascinating history, with a behind-the-scenes look at the company’s strategy, marketing, and branding.
The origins of Coca-Cola
Before Coca-Cola, there were coca leaves and sugar. Coca leaves have been used for centuries in cultures around the world for medicinal, religious, and recreational purposes. The leaves were used to make an herbal beverage known as coca tea (or coca wine), which had many of the same benefits as Coca-Cola today.
John Pemberton is the man most credit for inventing Coca-Cola. In the 1800s, Pemberton worked as a pharmacist in Atlanta, Georgia. One day…
